DMA wrote this book because Hollywood is hard to crack. You absolutely have to know somebody - and when you meet them, you’d better know someTHING. But compared to the rest of Hollywood, non-fiction TV is considerably more open to outsiders. With this book, everyone from newcomers to professionals finally has a simple blueprint for how the top of our business works and the precise steps you have to take to get there.
Entertainment Industry Professionals - It’s important to learn how different the reality TV business model is from other areas of our industry, like music, sitcoms and film. You’re usually not going to get paid up front, or reap a fortune in residuals, or own a piece of your product. There IS money to be made, but in a different way. (Reality staffers, you will make more money at first working on someone else’s show than selling your own!) Everyone, please skip the quick money for now so we can get “big picture” professionally. We break this down in the blog and the book.
Newcomers to Entertainment - If selling a show has been presented to you as a way to make a check and walk away, then you were, unfortunately, misled. That does work for selling a screenplay (as tough as that is to do), but in reality TV, it is rare to be paid for getting a series order. We have a different business model that DOES lead to money, though, which we explain in detail in the blog and the book.
Talent - If you are a performer or an established professional in another industry, you may be considering a reality show as a way to extend your brand and make more money. That’s absolutely possible; it just requires a lot of work and a clear strategy to profit. We address this extensively in the blog and the book, and it is our top consulting request.
To get started selling your reality show, please immediately read and subscribe to our “Faster, Simpler, Smarter Blog.” It’s FREE, detailed advice from experienced professionals in our industry and me. If you already have a show idea, get the book. Within months of its release, it was declared the “bible” of the biz. It has sold to successful show creators around the world and is taught in college media programs across the U.S. Read it, take notes all over it and follow the system. And if you need or want more help from there, our reality experts are here for you.
