Go look at your library of writing tools. What do you see? Products to
help create a story outline, a place to compile research, a dictionary
app, spell checking, and more. But what about your characters? What do
you use to develop them, or do you just sort of, you know, let them
Get inside your character's head
Packed inside Persona are archetypal themes?good guys and bad
guys. These archetypes are described in detail: personality traits,
qualities, flaws, background, occupations, and how they interact with
other personalities. Whether your character is a brainiac talking fish
or an outcast orphanage owner, Persona helps you explore how each one's
unique psychology and background influence their dealings and dialogue.
We've even made it possible for you to see what happens if your
character becomes corrupt and turns from hero and heroine into villain
Develop your characters; strengthen your story
The archetypes in Persona consist of 16 male and 16 female
personalities, each group broken down into heroes, heroines, villains
and villainesses. There's the Action Figure, who will get the job done
no matter the cost, or the Companion, a caring and selfless man. When
the Action Figure loses his moral compass, he turns into the Brute,
ruthless and argumentative, easily despised. The Companion, when
depraved, becomes the Opportunist, betraying trust and taking advantage
of others. Then there's the Caregiver, empathic and nurturing, but when
corrupted she becomes the Distracted Mother, antagonistic and
They've made it simple.
Don't be fooled by Persona?s spartan looks. Persona is
designed to keep you focused on the task of developing your character.
You can create Smart Groups based on attributes like tags, type, sex, or
any word or phrase from your notes. If you?re not sure how your
characters will fit together, you can construct ad hoc groups of
characters without a defined relationship, in order to explore
interactions. We?ve included a Names database with over 16,000 names and
their origins that you can select from, or you can add your own.
Choices. We like them.
We understand that a lot of writers do want to have their
characters develop, "on the fly," but we believe that a writer should
have the opportunity to choose their approach to character development.
That's why we have added Persona to our creative writing product line.
Creating a compelling, empathic, and believable character in a story
doesn't have to be something left to chance ? with Persona, the choice
is up to you.
Check out this video: http://vimeo.com/58308520